Make the product easy to describe
Most GEO work starts with boring clarity. What is the product? Who is it for? What problem does it solve? Which alternatives does it replace?
Put those answers on public pages, docs, pricing, changelogs, and comparison content. Generative engines need repeated, consistent facts before they can summarize you well.
Publish use cases, not only features
A feature list says what the product contains. A use-case page explains when someone should choose it. AI answers often need the second one.
For Duskly, useful GEO pages include social media scheduler for agencies, RSS-to-social workflow, AI social post generator, and open-source Buffer alternative.
Keep distribution alive
GEO is not a one-time page edit. Every launch, integration, pricing change, and support answer should become public, structured content and then get distributed.
A scheduler gives that content a longer shelf life because important facts keep resurfacing across channels.